Libraries Create Social Media Buzz with Library Card Sign-Up Month Campaign

9/6/2013

FLORENCE, AZ – The Pinal County Library District is garnering national buzz for a promotional campaign it created to celebrate National Library Card Sign-Up Month. The library district created a series of 30 graphics – one for each day of September – that evoke the look of vintage Penguin and Pelican paperback book covers.

“Vintage art is really popular now and we wanted to create 30 different ‘editions’ to share on our social media sites to encourage library card sign-ups,” Ann Leonard, Emerging Technologies Librarian, explained. “The retro Penguin/Pelican style was a nice, clean, minimalist style that was perfect for this awareness campaign.”

You can view all 30 book cover graphics at http://pinalbookclub.wordpress.com/benefits-of-library-cards/. Leonard was thrilled to see this morning that a popular young adult writer, Cory Doctorow, had posted a few of the graphics on the popular blog site BoingBoing (http://boingboing.net/2013/09/05/explaining-the-benefits-of-a-l.html).

“By mid-day, we had 3,575 likes on StumbleUpon, 167 Facebook likes, 92 tweets, and 13 likes on Google+,” Leonard said. “My job is all about connecting people to their library through technology and we’re proving how that happens with this creative campaign. I couldn’t be more thrilled to see it get attention like this.”

If you look closely at some of the covers, some Pinal County features are prominent. The Apache Junction Library is featured on cover 1, a vintage style photo from the San Manuel Library is on cover 14 and cover 17 shows the Casa Grande Ruins National Park in Coolidge on the library card itself.

Pinal County Library District Director Denise Keller is hoping to show the public that libraries are so much more than shelves with books on them.

“We offer free wifi access in all of our locations and an extensive and growing collection of audiobooks, e-books and free e-magazines. With our virtual library card, anyone sitting in the comfort of their home can download and read books or magazines at no charge to them,” Keller said.

To sign up for the virtual library card, go online to: http://goo.gl/xTtxnZ (shortened url). You can apply for and receive in the mail your virtual library card. Once you have it, you can use this same page to sign-in and gain access to the online library.

Most Pinal County libraries also offer the 3M CloudLibrary which enables patrons to download popular e-books and read them on devices like the Kindle, iPad and other tablets and handheld devices. To learn more about library services in general, go to http://goo.gl/rdeEGA.

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Created at 9/10/2013 9:33 AM  by System Account 
Last modified at 9/10/2013 9:33 AM  by System Account 
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